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Roadshow
United Colors of Ghali
Per il lancio della nuova capsule collection United Colors of Ghali, Benetton ha scelto Artena per trasformare un’idea in un’esperienza unica.
L’obiettivo? Raccontare la collaborazione United Colors of Ghali attraverso un roadshow che celebrasse la multiculturalità e l’integrazione, valori simbolo del progetto.
A bordo di un iconico Airstream completamente personalizzato, abbiamo percorso 3.500 km attraversando le periferie più rappresentative d’Italia.
Durante le 7 tappe, il nostro viaggio ha preso vita con momenti di incontro e condivisione, coinvolgendo più di 4.000 fan che hanno reso questa esperienza indimenticabile.
